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Federal government announces $36.4 million investment in cannabis education and awareness

Kirk Smol by Kirk Smol
November 19, 2024
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Federal government announces $36.4 million investment in cannabis education and awareness

Today, the federal government announced that it will spend close to $50 million on cannabis education, awareness, and surveillance over the next five years.

Health Minister Ginette Petitpas Taylor and Parliamentary Secretary Bill Blair made the announcement in Ottawa earlier this afternoon.

A new investment of $36.4 million over the next five years will be devoted to a cannabis education and awareness campaign, in addition to the $9.6 million announced in the government’s 2017 budget, bringing the total investment to $46 million.

“Our government wants Canadians to have clear, factual information so that they understand how using cannabis could affect them,’ Blair said in a media release. ‘Our investment today is another step in informing Canadians, especially youth and young adults, about the real effects of cannabis.’

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According to the release, the campaign will include ‘factual and evidence-based information on the health and safety risks of cannabis use and drug-impaired driving.’ It will be executed through social media, advertising, and interactive events geared to youth.

“We are tackling the issue of cannabis use with long-term investments in our education and awareness efforts,’ Petitpas Taylor said.

‘We want to make sure all Canadians, particularly our young adults and youth, understand the health and safety risks of cannabis. These efforts also aim to equip parents and teachers with tools to have meaningful discussions with young Canadians about the risks of cannabis use.”

This fall, Public Safety Canada will launch a campaign on the dangers of drug-impaired driving. A second phase of Health Canada’s ongoing digital campaign targeting youth and young adults will begin in January.

Health Canada and Drug Free Kids Canada have also created a Cannabis Talk Kit for parents to use when talking to their children about cannabis.

Today’s announcement also brought news that the government plans to host a symposium on cannabis public health education on November 10 for stakeholders and partners.

Kirk Smol

Kirk Smol

Kirk's journey through the digital realm began with lines of code and algorithms dancing in his dreams. Armed with a keyboard and an insatiable curiosity, he embarked on the path of software engineering. However, fate had a smoky twist in store for him. As the ones and zeros swirled around him, Kirk had an epiphany – he realized that he was more interested in the highs and lows of the cannabis industry than debugging lines of code. With a leap of faith that would make a bungee jumper blush, he bid farewell to the world of semicolons and database queries and embraced the intoxicating allure of cannabis journalism. Now, Kirk finds himself navigating a different kind of network, one that's all about buds, trichomes, and terpenes. Armed with a pen that's mightier than a vaporizer and a keen eye for detail, he's on a mission to unravel the mysteries of the green world.

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