Already known as one of the Canadian cannabis world’s most famous from-the-streets-to-legal-storefronts success stories, Ghost Drops is now making a big move onto the international stage with Atlas Growers. And a big part of that move is innovative packaging that sets the brand apart from the competition.
First a bit of backstory. As its legions of fans know, Ghost Drops has organically evolved from underground favourite to a culture-jamming legal-market disruptor. As part of a new partnership with Alberta-based medical cannabis producer Atlas Growers, the iconic brand is entering other major markets including the U.S.A., Europe, Israel, Australia, and South America.
Thanks to a proven track record in the medical marijuana business, Atlas Growers has a deep network of contacts around the world. With the licensing and distribution deal, Ghost Drops will use those contacts as a springboard for getting its branded products on the radars of cannabis aficionados everywhere. And that includes every pocket of Canada.
Major metropolitan cities like Vancouver and Toronto have been part of the Ghost Drops world for years. Now it’s time for those in the rest of the country to see what they’ve been missing out on—both the packaging and the product within.
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As anyone familiar with the names Beyoncé and Jay-Z knows, having two powerhouses join forces is a good thing from a brand-awareness standpoint. Ghost Drops CEO Gene Bernaudo is well aware of this.
“Atlas has demonstrated its incredible ability to commercialize its own brand, Natural History, within the Canadian recreational cannabis market,” Bernaudo says. “And Ghost Drops will now leverage Atlas’ excellent network and relationships to get our branded products into the hands of eager consumers in every major province.”
As far as global aspirations go, Canada has proven itself as a country that’s able to play with the big boys, from the U.S. to the major centres of Europe and South America, to Israel, and Australia. So look out not just Sidney, British Columbia and Paris, Ontario, but Paris, France and Sydney, Australia.
Atlas Growers president and CEO Sheldon Croome is thrilled about the opportunity to use his company’s medical-marijuana connections to spread the Ghost Drops word across the planet.
“We believe the market has been waiting for a brand like Ghost Drops to come in and shake things up,” Croome says.
So what to watch out for in the weeks and months ahead? As Canadian icons from Leonard Cohen to Michael Bublé have taught us, style is important. Ghost Drops is all-in on that front.
Back in its covert, legacy days, the brand was famous for its endlessly funky packaging. While the legal market has stricter guidelines for how marijuana has to look on the shelves, Ghost Drops is stoked about continuing to break new creative ground. Where generic plastic packaging is now the industry standard in Canada, the company will be channelling the spirit of its legacy days with eye-catching coloured glass containers. In addition to looking good, the glass is UV-protected, ensuring the potency of the product within.
And as for that much-loved product, Ghost Drops didn’t become one of the most trusted names in Canada by accident. Committed to honouring its history, and its long-standing motto “no ghost left behind”, Ghost Drops remains on a mission to bring the best from the legacy market to the legal-cannabis landscape. As made clear by partnering with Atlas Growers, the brand’s level of ambitiousness has become a global one. The gold-standard cannabis Ghost Drops fans love, however, remains the same.
To learn more about Ghost Drops go online at www.ghostdrops.com and on Instagram @ghostdropsofficial.
