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Here’s what to do when your 4/20 Instagram account gets deactivated

Kirk Smol by Kirk Smol
March 22, 2019
in News
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Here’s what to do when your 4/20 Instagram account gets deactivated

Originally published by High Times.

By Layne Schmerin

Instagram has become one of the most powerful tools for brands to market themselves. Every year the platform continues to expand its user base, making it an even more valuable resource for business. But Instagram isn’t exactly 420-friendly. In fact, most social media platforms censor cannabis content. Anyone whose canna-biz is on Instagram is well aware of how often pages are disabled.

The worst part about it is the uncertainty that comes with not knowing when a page will be recovered; which is exacerbated by the fact there’s no clear path to getting a page restored. Fortunately, there are procedures you can follow that will help resurrect dismantled pages with everything in tact.

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Working in the social media space has launched us to the forefront of these issues, and we’ve helped restore a number of major cannabis industry brands’ Instagram pages, such as Nameless Genetics and Trychemistry full spectrum vapes. Here are some tips and tricks to help keep your account from being deactivated along with a few links in case it does happen to you.

Keep your page on private

Keeping your page on private limits your content from reaching the “explore page” on Instagram. This prevents random people and minors from reporting your page.

When content is flagged by users, Instagram gets notified. Keep your page limited to those who are actual fans of your brand and that will prevent your page from receiving random complaints. Aside from that, you can individually monitor your new followers as they come in to make sure they are 18 to 21+ depending on your product.

Consumption videos are never safe to post

The reality is that videos showing the consumption of cannabis are a sure way to get flagged by Instagram. We recommend saving that content for your website versus social platforms.

Instagram isn’t a tool to sell product directly

Although your captive audience is on Instagram, it’s still illegal to use the platform as a tool to actually sell product. It’s imperative to direct all questions away from Instagram DM’s and talk to customers via email.

Submit your information

Here are some links we have used to recover Instagram accounts from being disabled in the past. This link is to submit a complaint about a business, product, and/or service page that has been deactivated. This link is for submitting a personal page that’s been disabled. It’s important to diligently submit these forms multiple times a day. Our recent client @namelessgentics_ found success following the submission process.

A few things to have on hand before submitting:

  • Local business license
  • Tax filing
  • Invoice
  • Drivers License
  • Certificate of Formation
  • Articles of Incorporation
  • Utility bill
  • Proof of domain name registration
  • Order fulfillment documentation
  • Access to original email account was started with

Good luck!

Kirk Smol

Kirk Smol

Kirk's journey through the digital realm began with lines of code and algorithms dancing in his dreams. Armed with a keyboard and an insatiable curiosity, he embarked on the path of software engineering. However, fate had a smoky twist in store for him. As the ones and zeros swirled around him, Kirk had an epiphany – he realized that he was more interested in the highs and lows of the cannabis industry than debugging lines of code. With a leap of faith that would make a bungee jumper blush, he bid farewell to the world of semicolons and database queries and embraced the intoxicating allure of cannabis journalism. Now, Kirk finds himself navigating a different kind of network, one that's all about buds, trichomes, and terpenes. Armed with a pen that's mightier than a vaporizer and a keen eye for detail, he's on a mission to unravel the mysteries of the green world.

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