Indiva Limited has launched a new edible cannabis product for microdosing.
It’s called Jewels Cannabis Tarts.
Each tart contains one milligram of THC or tetrahydrocannabinol, the psychoactive element in weed.
In a media release, the Ottawa-headquartered cannabis producer noted that its latest offering will provide a low dose and portable option for users.
“The discreet consumption, simple ingredients, and convenient format will resonate with cannabis consumers who are looking for a non-oil microdosing product that is easy to consume and doesn’t require additional accessories,” executive Leah Thiel said.
Microdosing is simply the consumption of pot in low doses.
It’s a practice that is also done with psychedelics.
A February 26, 2020 piece on CannCentral quoted a cannabis marketing executive explaining that microdosing is a “great way to experiment with cannabis for new and old users”.
That’s because consumers may want to experience the “euphoric highs of cannabis while reducing the side effects of overconsumption including paranoia, dry mouth and tiredness”.
Current regulations on cannabis edibles limit the TCH content in each package to 10 mg.
The Jewels line of edibles comes in two flavours: raspberry and strawberry.
The company’s release related that the tarts launched in Ontario on January 25, 2022.
Indiva plans to launch Jewels in B.C. and Alberta in the spring.
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