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Jodie Emery reveals her Cannabis Culture history in advance of today’s appearance in Toronto courtroom

Kirk Smol by Kirk Smol
November 19, 2024
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Jodie Emery reveals her Cannabis Culture history in advance of today’s appearance in Toronto courtroom

Canada’s most famous cannabis activists will be in a Toronto courtroom today on charges that carry a maximum sentence of life in prison.

Following raids in March on Cannabis Culture shops in Ontario and Vancouver, Marc Emery was booked on more than a dozen marijuana-related charges, as well as conspiracy to commit an indictable offence.

His wife, Jodie Emery, faces five counts, including conspiracy to commit an indictable offence.

Yesterday, Jodie Emery wrote a lengthy article on the Cannabis Culture website under the following headline: ‘Cannabis Culture dispensaries: What I did, and why’.

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It tells the story about how she was hired as assistant editor of Cannabis Culture magazine in February 2005, married Marc Emery the following year, and her political, advocacy, and commercial activities since then.

She noted that when her husband was imprisoned for nearly five years in Georgia and Mississippi for selling cannabis seeds through the mail, she visited him 81 times while running the company in his absence.

In 2016, the couple decided to open a ‘new model of retail adult-use distribution, to demonstrate what legalization should look like with respect to legal cannabis sales’, she wrote.

The Cannabis Culture shops mirrored cannabis coffee shops in Amsterdam.

‘Our new business approach was modelled after Marc Emery’s decades of successful civil disobedience and law reform supported by the income from cannabis-focused businesses,’ she stated.

In 2016 the couple decided to pursue a franchise model to expand more rapidly.

‘Marc Emery became a franchise owner for a Toronto shop on Church Street beginning September, 2016,’ Jodie Emery revealed. ‘To simplify the franchise arrangement as we worked out the details for what we wanted to officially offer to entrepreneurs, we charged a 6% gross flat fee, with no buy-in or additional costs. We offered the same deal to Britney Guerra for a Hamilton franchise shop that opened November 15, 2016.’

Jodie Emery said there were 18 franchises when police raided their businesses in March.

Yesterday, she also tweeted a long list names of former police officers and politicians who previously opposed legalization and who are now cashing in on the looming legalization of marijuana. Opening the tweet below will reveal their identities.

https://twitter.com/JodieEmery/status/942434747946373121

Kirk Smol

Kirk Smol

Kirk's journey through the digital realm began with lines of code and algorithms dancing in his dreams. Armed with a keyboard and an insatiable curiosity, he embarked on the path of software engineering. However, fate had a smoky twist in store for him. As the ones and zeros swirled around him, Kirk had an epiphany – he realized that he was more interested in the highs and lows of the cannabis industry than debugging lines of code. With a leap of faith that would make a bungee jumper blush, he bid farewell to the world of semicolons and database queries and embraced the intoxicating allure of cannabis journalism. Now, Kirk finds himself navigating a different kind of network, one that's all about buds, trichomes, and terpenes. Armed with a pen that's mightier than a vaporizer and a keen eye for detail, he's on a mission to unravel the mysteries of the green world.

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