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Nike unveils strain-inspired kicks for 4/20

Kirk Smol by Kirk Smol
November 19, 2024
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Nike unveils strain-inspired kicks for 4/20

It’s official—4/20 has been coolhunted.

Nike announced a SB Dunk Mid “White Widow” edition in honour of the beloved day to celebrate weed. Designed by skate artist, Todd Bratrud, the sneaker features red, pale green, and off-white distressed suede, presumably to emulate the frosty buds of its namesake, and a stash pocket under the tongue (now the cops know where to look, thanks.) The insole sports a graphic of a bloodshot white widow custom-designed by Bratrud and a red hourglass, the calling card of a widow spider, on the soul.

…it’s official! White Widow Dunk Mid. @nikesb @nikesb @nikesb early release 4.14 @familiask8shop full release 4.20 boards & gear from @sendxhelp via @alley_distribution more details soon… #Minneapolis #FamiliaSkateshop #SENDxHELP #NikeSB

A post shared by Todd Bratrud (@toddbratrud) on Apr 9, 2018 at 6:00pm PDT

This is not the skateboarder’s first weed-themed collab with Nike. In 2010, he designed a green and purple Nike Dunk Hi SB “Skunk” edition and, in 2011, paid tribute to the world’s two most famous stoners with a “Cheech and Chong” edition playing off of Cheech Marin’s red paisley bandana.

this is the artwork for the White Widow Dunk Mid designed by yours truly for @nikesb available 4/20 . . . available 4/14 @familiask8shop #NikeSB

A post shared by Todd Bratrud (@toddbratrud) on Apr 10, 2018 at 1:46pm PDT

The only thing that might make these shoes better would be a complimentary nug of White Widow preloaded in the stash pocket.

The release date is set for April 20th, 2018 and will be available at select Nike SB retailers worldwide. The shoes will come in men’s size only and run about $100 USD.

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Kirk Smol

Kirk Smol

Kirk's journey through the digital realm began with lines of code and algorithms dancing in his dreams. Armed with a keyboard and an insatiable curiosity, he embarked on the path of software engineering. However, fate had a smoky twist in store for him. As the ones and zeros swirled around him, Kirk had an epiphany – he realized that he was more interested in the highs and lows of the cannabis industry than debugging lines of code. With a leap of faith that would make a bungee jumper blush, he bid farewell to the world of semicolons and database queries and embraced the intoxicating allure of cannabis journalism. Now, Kirk finds himself navigating a different kind of network, one that's all about buds, trichomes, and terpenes. Armed with a pen that's mightier than a vaporizer and a keen eye for detail, he's on a mission to unravel the mysteries of the green world.

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