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Vancouver conference speaker says cannabis could disrupt concrete, timber, paper, and plastics industries

Kirk Smol by Kirk Smol
November 11, 2024
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Vancouver conference speaker says cannabis could disrupt concrete, timber, paper, and plastics industries

Today, I dropped by the International Cannabis Business Conference at the Western Bayshore—and I was greeted by the lovely scent of weed outside the building.

Inside, I ran into former NBA player John Salley, who’s created the cannabis brand Deuces 22 with his daughter Tyla.

Today, however, the main event for me was a presentation by Nic Easley, the founder and CEO of Comprehensive Cannabis Consulting.

He focuses on strategies for people who want to generate a return on their weed investments.

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He likened it to the board game Risk, in which players have to keep an eye on the entire world.

Easley’s preferred method is finding local partners in other countries that enable producers to scale up in a hurry.

And Easley didn’t have much positive to say about Canadian publicly traded giants Aurora Cannabis and Canopy Growth Corporation, which are trying to conquer the planet on their own.

‘It didn’t work for Alexander the Great,’ Easley said. ‘It’s too far from your home base and then everything crumbles. It didn’t work for Rome, either.’

Easley’s comments came on a day when Aurora’s stock plunged 7.75 percent, closing at $7.26.

Canopy shares, on the other hand, were up 1.4 percent to $36.91, but that’s still far below the 52-week high of $76.68.

In his closing comments, Easley predicted that cannabis is here to stay and that it’s going to disrupt many major industries.

He went so far as to say the long-term future is ‘phenomenal’, provided investors choose the right companies.

‘Everyone talks about hemp CBD right now,’ he said. ‘What about paper and concrete and timbers and plastics?’

He forecast that the biggest returns come from investing in early-stage private companies. And intellectual property in the cannabis sphere can yield great returns.

But he also cautioned investors to be careful because a lot of ‘shit’ is doing to be listed on stock exchanges in places like London and Frankfurt. So pick wisely.

Below, you can see some photos from the conference.

Alex Rogers created the International Cannabis Business Conferences, which are held on both sides of the Atlantic Ocean.
The daughter and father duo of Tyla and John Salley founded the cannabis brand Deuces 22. John played for four NBA championship teams, as well as the Toronto Raptors. Credit: Charlie Smith
Kirk Smol

Kirk Smol

Kirk's journey through the digital realm began with lines of code and algorithms dancing in his dreams. Armed with a keyboard and an insatiable curiosity, he embarked on the path of software engineering. However, fate had a smoky twist in store for him. As the ones and zeros swirled around him, Kirk had an epiphany – he realized that he was more interested in the highs and lows of the cannabis industry than debugging lines of code. With a leap of faith that would make a bungee jumper blush, he bid farewell to the world of semicolons and database queries and embraced the intoxicating allure of cannabis journalism. Now, Kirk finds himself navigating a different kind of network, one that's all about buds, trichomes, and terpenes. Armed with a pen that's mightier than a vaporizer and a keen eye for detail, he's on a mission to unravel the mysteries of the green world.

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